Vicarism.
Vicarism is a moral system founded in 2006 by Philip B. Stark. Its followers, Vicarists, selflessly devote their lives to maximizing others' vicarious enjoyment.
Clearly, Vicarism requires great fortitude and personal sacrifice.
Vicarists meet irregularly in small groups to engage in and discuss activities particularly well suited to vicarious enjoyment, such as ultrarunning, arctic telemark skiing by dogsled, testifying to Congress and childrearing.
Vicarist practices include conspicuous consumption—for if consumption be inconspicuous, how are others to enjoy it vicariously? Boasting is also encouraged.&dagger
Be sure to see the frequently asked questions and glossary.
- Vicarism: Looks like fun!
- Vicarism: It's our Pleasure!
- Vicarism: We do it for You!
- Vicarism: To Enjoy is to Serve!
Vicarism is not entirely a joke
Vicarism keeps me mindful of my blessings, grateful for them, aware that not everyone has the same blessings, and focused on the good. It reminds me to enjoy as much as possible what there is to enjoy in every moment—and to share the enjoyment.
† Which raises the question, wwB/C/L-T/J/Mba? (What would Buddha, Confucius, Lao-Tsu Jesus or Muhammad boast about?) Nothing, presumably—which shows the importance of just "telling the story" because boasting with ego generates envy, resentment, competitiveness and other unpleasant emotions, rather than vicarious enjoyment.
Last modified 21 August 2009. statistics.berkeley.edu/~stark/vicarism.htm